Sweetened breads came to the islands with the Portuguese immigrants who flooded Hawaii in the mid-to-late 19th century to work the livestock ranches and sugarcane plantations. The newcomers were embraced by the business community—as Honolulu newspaper The Pacific Commercial Advertiser dubiously editorialized in 1878, “Those employing [the Portuguese immigrants] prefer them to any other laborers because they never get drunk . . .”
By 1910, another Honolulu newspaper, The Democrat, counted the number of Portuguese immigrants in Hawaii at more than 20,000. Many of these families baked their own breads using recipes brought from home, but when refined sugar was scarce or expensive (most of the sugar produced on the islands was destined for export), they used local ingredients like honey and pineapple juice as sweeteners.
Shortly before Hawaii became a state in 1959, Japanese-American Robert Taira opened Robert’s Bakery in Hilo, where bakers specialized in sweet Portuguese-style breads. A move to King Street in Honolulu a decade later prompted a name change to King’s Bakery, and distribution soared. Mainlanders took to transporting the breads home as souvenirs; they became so popular in California that King’s eventually moved its center of operations to Torrance, California, spurring another name change to King’s Hawaiian.
Today, a few families continue to bake Portuguese-style sweetened breads in large, hive-shaped outdoor ovens built by hand, particularly in the Kona region on the Big Island. Local kiawe wood, which burns hot and slow, is the preferred fuel.
After you try your first malasada, you'll wonder how you survived this long without one. The soft, pillowy balloon of dough—fried in hot oil and then tossed lightly with sugar—features a mesmerizing, faintly crisp exterior and a tiny hint of chewiness inside. It's unlike any doughnut we've ever crossed paths with.
IACP 2017 Cookbook Winner Bread Illustrated
We demystify the art and science of bread baking by showing bakers of all skill levels how to make crisp-crusted, chewy-crumbed loaves, rolls, sweet breads, and more.
What’s your favorite kind of sweet roll and where does it originate? Let us know in the comments!