Frozen Pizza
Americans spent more than $2.6 billion on frozen pizza in 2006. To find out how good today's frozen pizzas are, we rounded up nine national brands and fired up the test kitchen ovens. Wanting no distractions, we selected plain cheese pizzas with thin or "regular" crusts and no fancy ingredients. We prepared each pizza according to the instructions on the box and served hot slices to our tasters. Our tasting panel rated the crust, sauce, cheese, and overall quality of each sample.
So what did we find out? Frozen pizza is not going to fool anybody into thinking it's fresh. That said, our winning pizza, tastes very good, and several tasters said they'd be happy to have it in their home freezers. As for the remaining pies, they ranged from imperfect (with muted flavors and soggy crusts) to inedible.
What separates the good from the bad? The top-scoring pizzas all tasted fresh (not freezer burnt) and lacked offensive or off flavors--in other words, they didn't taste mass-produced. Most of our winning pizzas had shorter, simpler ingredient lists, whereas the pies with lots of ingredients--including preservatives that are supposed to retain freshness—tasted old and tired.
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| Product Tested | Origin | Price* | |
|---|---|---|---|
| Highly Recommended | |||
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Columela Extra Virgin Olive OilOur favorite premium extra-virgin olive oil from a previous tasting, Columela is composed of a blend of intense Picual, mild Hojiblanca, Ocal, and Arbequina olives. This oil took top honors for its fruity flavor and excellent balance. Tasters praised its “big olive aroma, big olive taste” with a “buttery” flavor that is “sweet” and “full,” with a “peppery finish.” One taster said: “It’s very green and fresh—like a squeezed olive.” Another simply wrote: “Fantastic.” |
Spain | $19 for 17 oz |
| Recommended | |||
|
Lucini Italia Premium Select Extra Virgin Olive OilTasters noted this oil’s flavor was “much deeper than the other samples,” describing it as “fruity, with a slight peppery finish,” “buttery undertones,” and a “clean, green taste” that was “aromatic, with a good balance.” “It has the flavor that some good EVOOs have,” said one admiring taster. |
Italy | $19.99 for 500 ml ($39.98 per liter) |
|
Colavita Extra Virgin Olive OilVirtually tied for second place, this oil was deemed “round and buttery,” with a “light body” and flavor that was “briny and fruity,” “very fine and smooth,” and “almost herbal,” with “great balance.” “Good olive flavor. I could smell it and taste it,” approved one taster. In a word, “pleasant.” |
Italy | $17.99 for 750 ml ($23.98 per liter) |
| Recommended with Reservations | |||
|
Bertolli Extra Virgin Olive OilA clear step down from the top oils, tasters noted “overall mild” flavor and “very little aroma,” with only a “hint of green olive” and a “hint of spiciness at the end.” In pasta, it was initially “not complex,” but gradually “bloomed in your mouth.” Overall, it was “worthy of a second bite.” |
Italy, Greece, Spain, and Tunisia | $12.49 for 750 ml ($16.65 per liter) |
|
Filippo Berio Extra Virgin Olive OilWhile some tasters found this oil “sweet” and “buttery” with “medium body” and “slight spice at the end,” others complained that it had “zero olive flavor” and was “so floral it’s almost like eating perfume”; still others noted a “bitter” aftertaste. In pasta, it was “extremely mild” to the point of being “boring.” |
Italy, Greece, Spain, and Tunisia | $10.99 for 750 ml ($14.65 per liter) |
|
Goya Extra Virgin Olive OilComments: The best comments tasters could muster were “mild” and “neutral.” Some liked it on pasta (though one called it “Snoozeville”), but complaints were myriad: “metallic,” “soapy,” “briny,” “hints of dirt.” Carped one taster, “I can’t imagine what is in here, but they have a nerve calling it EVOO.” |
Spain | $13.99 for 1 liter |
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